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Playgroup help brands build genuine brand equity.

Genuine because we believe that empowering your audience, galvanising self-expression, and cultivating personalised experiences is the only path to gaining true value.

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Darren O'Neill

In the past I have been skeptical of companies implementing green policies purely for PR purposes rather than them actually caring about the environment. I'm not a tree hugger but do consider myself to be a 'green' person. I use public transport everyday, the car only once a week, recycle... Read rest of post

Clare Deans

Human Needs

04 Jul

It might appear that we have changed; for some people, embracing social networking seems like unnatural behaviour.

Truth is, that human nature hasn’t changed a jot; it’s just that some of us have been more receptive than others to the changing environment around us. Technology has transformed this environment and it allows us to... Read rest of post

Linda Skoda

Made by Hand

02 Jul

Blog ImageMy Grandfather was a brilliant person full of character and positivity. He was always doing things, helping others, creating, fixing this and that. Didn’t really matter what as long as it represented value.
 
Once –after he was retired- he thought he would repair bikes... Read rest of post

Gus Mackinnon

Blog ImageI'd been meaning to shout about this site for a few weeks now but wanted to wait until I'd tested it out on my six month old baby. It's an example of brand utility at its best.

Plum are an organic baby food manufacturer and... Read rest of post

Johan Brand

As you can see from our site Playmates define our brand. If you're the type of candidate that wants to make an impact on your working environment, relishes high visibility, and seeks the opportunity to work on some of the most exciting clients and projects out there then come and play.

http://www.playgroup.com/about/join-us

... Read rest of post

John Zorzi

Actually, no. I've yet to see any form of mass communication that uses touch, taste or smell but when that happens I'm sure the less savoury websites will be the first to use the technology.

What I'm getting at is that audio, sound and music are often the last to be... Read rest of post

Darren O'Neill

Agency life

23 Jun

I made a conscience decision upon leaving university that I didn’t want to go into a job working at a software house. After studying computer science I wanted a break from working solely with techie people. Although it must be said that some of my jobs since leaving university have... Read rest of post