Playgroup | Helping brands build genuine brand equity

RCA, Dairy Milk, Guilt, Beer, digital, Heineken, market, tomorrow, goals, Beck's, futuristic, Barbie, future, 360 degrees, concepts, Olympics BitTorrent television Beijing Britain, Women, Weight Watchers, Cadbury, Design, brand, Art, Bratz, consumer, skyscrapers, lifestyle, Snaps, weight loss, prospects, Dubai

Green companies

08 Jul

In the past I have been skeptical of companies implementing green policies purely for PR purposes rather than them actually caring about the environment. I'm not a tree hugger but do consider myself to be a 'green' person. I use public transport everyday, the car only once a week, recycle... Read rest of post

Comment on this post

Add to:

Delicious

Digg

Facebook

StumbleUpon

Tags: environment, green policies, recycling, rubbish, bins | 2 comments

Employee engagement

26 May

Employee engagement is a hot topic right now. It’s yet another time of intense change and change always brings insecurity and/or opportunity for employees – both of which can be real challenge for employers.

So how should they respond to retain their best talent? Most corporate cultures and performance management systems... Read rest of post